Arts Council of Wales | Identifying the Potential

Identifying the Potential

Identifying the Potential: Drama Audiences in Wales, October 2009.


This is the most comprehensive assessment of drama audiences undertaken in Wales.

It contains:

  • detailed assessment of box office data;
  • in-depth interviews with theatres, arts centres and production companies;
  • discussions with audiences from across Wales.

The report highlights a sector with some significant achievements but one that has even greater potential.


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