Arts Council of Wales | Audience Insight Wales

Audience Insight Wales

Benchmarking Audiences for the Arts

Audience Insight Wales is an Arts Council of Wales project delivered by Clearview to help arts organisations understand and develop their audiences by collecting, analysing and interpreting data.

This analysis is taken from two types of data held on 12 participating venues’ box office ticketing systems:

  • data automatically collected by ticketing systems about every single transaction
  • data about transactions associated with named customers that tells us about audiences and their engagement with each arts organisation

Below is an inphographic which shows the main headline data. The full report will be available in the coming days.

Download: Audience Insight Wales: Infographic

Download: Audience Insight Wales: Audiences for Dance

Download: Case Study of dance audiences at Torch Theatre

Download: Audience Insight Wales: Family Bulletin

Download: Torch Theatre case study: Building dance audiences

Download: Audience Insight Wales: Dance Bulletin

Registered Charity Number 1034245