Benchmarking Audiences for the Arts
Audience Insight Wales is an Arts Council of Wales project delivered by Clearview to help arts organisations understand and develop their audiences by collecting, analysing and interpreting data.
This analysis is taken from two types of data held on 12 participating venues’ box office ticketing systems:
data automatically collected by ticketing systems about every single transaction
data about transactions associated with named customers that tells us about audiences and their engagement with each arts organisation
Below is an inphographic which shows the main headline data. The full report will be available in the coming days.
Download: Audience Insight Wales: Infographic
Download: Audience Insight Wales: Audiences for Dance
Download: Case Study of dance audiences at Torch Theatre
Download: Audience Insight Wales: Family Bulletin
Download: Torch Theatre case study: Building dance audiences
Download: Audience Insight Wales: Dance Bulletin