Area Profile Reports - learning about your catchment area.
Accurate information about the market place you operate in and the people who might wish to engage with your organisation is essential insight for any audience focused cultural organisation. The information in Area Profile Reports can help with business planning, capital re-developments and feasibility studies, as well as marketing and audience development plans.
Arts Council of Wales has purchased a set of profile reports for 39 key locations in Wales. These Area Profile Reports are available to any organisation in receipt of Arts Council funding or any not-for profit organisation working in the arts and cultural sector.
Area Profile Reports are compiled from a number of data sources including the 2011 UK Census and BMRB's Target Group Index survey. Each report provides information on a 30 minute drive time area and includes:
- demographic profile of the population
- estimated number and percentage of adults who attend arts events
- behavioural and lifestyle information on newspaper readership, car ownership, etc.
- a profile of the areas households using MOSAIC, the lifestyle classification system.
To obtain copies of area profile reports please email firstname.lastname@example.org or call 0845 8734 900
Here is a list of thirty minute drive time reports from the central point of the following 39 towns:
- Builth Wells
- Ebbw Vale
- Llantwit Major
- Merthyr Tydfil
- Milford Haven
- Port Talbot