Arts Council of Wales | Publications

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A Simple 10 Step Guide to Writing Your Marketing and Communications Plan

A Simple 10 Step Guide to Writing Your Marketing and Communications Plan

09/11/2015
Organisations Creative Professionals Arts Marketing
Because of our status as a lottery good causes distributor, we need to ensure that the projects we support have a marketing plan that demonstrates how audiences will be able to enjoy the projects that we fund.
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SMART Objectives template

SMART Objectives template

09/11/2015
Arts Marketing
Setting objectives helps us focus, gets people on the same page, helps us define what finished looks like and allows us to evaluate project outcomes.
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SWOT analysis template

SWOT analysis template

09/11/2015
Arts Marketing
A SWOT analysis will help inform your marketing activity. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. You can use a SWOT to look at different aspects of what you do but here just concentrate on your marketing activity and things that relate to your audience.
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Marketing Campaign Plan Template

Marketing Campaign Plan Template

09/11/2015
Arts Marketing
This template guides you through a typical marketing campaign plan step-by-step.
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Audiences and Marketing - Summary of the consultation and our response

Audiences and Marketing - Summary of the consultation and our response

26/07/2011
Arts Marketing Audience Development Past Consultations
Our Investment Review re-focussed resources on “front line” delivery – on those organisations directly involved with the creation, presentation and exhibition of the arts – rather than organisations providing services to arts organisations/individuals.
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Audiences and Marketing - Consultation Paper

Audiences and Marketing - Consultation Paper

29/11/2010
Arts Marketing Audience Development Past Consultations
This paper sets out the approach Arts Council of Wales proposes to take with regard to future funding for marketing services and audience development initiatives.
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