One of the most obvious ways to encourage a wider audience is through programming art that is relevant and of interest to them. Whilst this can be have a degree of impact, it’s unlikely to be completely successful on its own. Nevertheless, programming can be a very useful tool in signalling your interest in attracting a more diverse audience and wider range of participants beyond the ‘usual suspects’.
You might also find it helpful to think about programming work that is created, performed or exhibited by more diverse groups of artists. Programming this kind of work is likely to be a powerful way of attracting people from those communities. And if you’ve done your groundwork – in terms of previous engagement – you’ll be well on the way to increasing engagement and interest in your activities.
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- Link to examples
- Lessons learned
- Questions to discuss