Our strategy is straightforward – it’s summed up in just three words:
Simple, yes, but these words are invested with meaning.
We’re interested in the way that these meanings fuse together – reinforcing each other in a single sense of purpose. Making art, ensuring it connects and giving it a durable legacy are all part of the same picture.
When we talk about Make, we mean artistic creation. We want to foster an environment for our artists and arts organisations so they can create their best work. Because if we Make well, we inspire.
And if we inspire, people get it. They want it and value it. So we must inspire the people of Wales to enjoy and take part in the best that our nation has to offer. Because we believe that actually the experience of art only happens when that chord is struck – when what is made, connects.
This is at the heart of our ability to Reach, and crucially to reach further than before.
If in doing this, something of worth is created in what is made or who is embraced, then we should ask how we protect and Sustain these things in ways that will endure.
And all the time, the goal is Wales - the creative country.
Download the strategy here -
Inspire... our strategy for Creativity and the Arts in Wales
Easy Read version: Inspire (Easy Read): Our plan for making Wales a creative place 2014-2019
Inspire: Equality Impact Assessment
How we got here
Read about how we formed Inspire and our consultation process, Sgwrs Gelfyddydol.