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Welsh music takes on Texas at South By South West

A corner of Texas will be turning Welsh this month as musicians from across Wales descend on South by South West (SXSW), one of the world’s biggest and most important music showcase festivals in Austin, 17 - 22 March 2015. 12 Mar 2015

Welsh music takes on Texas at South By South West

Cerdd Cymru : Music Wales, in association Wales Arts International and Welsh Government will bring Wales to the party with five acts taking to the stage at the British Music Embassy in the centre of the festival strip.

Thanks to funding from the Welsh Government Wales is a partner in the British Music Embassy venue (aka. Latitude 30) which has been a focal point for British music at SXSW for the last 10 years. The venue is co-funded by a range of creative industry entities across the nations and regions of the UK including AIM, BBC Introducing, Ben Sherman, Welsh Government, Cerdd Cymru: Music Wales, Creative Scotland, Generator NI, PRS for Music, PRS for Music Foundation and UK Trade & Investment.

Golden Fable; whose music is described by The Line Of Best Fit as "nothing short of inspirational", and Paper Aeroplanes; who last year took their stunning concoction of Dream-Pop to over one hundred venues, selling out London's iconic Union Chapel as well as many other venues across the UK and Germany are just two of the Welsh acts chosen by SXSW as among today’s best, and will be playing during a Wales networking event for bands and industry professionals, 19:00-20:00 on Tuesday 17 March.

And that’s not all, from 20:00 Huw Stephens, BBC Radio 1 DJ will be joined by headlining band Catfish and the Bottlemen, as well as The People The Poet and Until the Ribbon Breaks in his Showcase in partnership with Cerdd Cymru: Music Wales. Some of the best up-and-coming acts from across the UK will perform to industry big hitters at this event.

Whilst both Catfish and the Bottlemen and Until the Ribbon Breaks are not newcomers to SXSW, they are expected to draw good audiences and strong interest as their music storms through the States.

The Welsh presence at SXSW has been made possible by Cerdd Cymru: Music Wales, Wales Arts International and Welsh Government.

Eluned Hâf, Head of Wales Arts International, said:

"SXSW is a key gathering for new music talent and industry movers and shakers. It can be a career changing moment for both acts and music businesses and we’re making sure that Wales is at the centre of all the commotion, making the most of the Festival, both artistically and economically."

South by Southwest (SXSW) Music and Media Conference, offers the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery with 18,200+ music delegates and 2,200+ bands showcasing from 55 countries on 100+ stages. Altogether, SXSW presents unmatched networking opportunities, career-building conference programming and over 100 stages of music for showcasing bands and conference attendees.

Eluned Hâf concluded:

"The Welsh music industry is about so much more than just the singer and the song and that’s why we’re delighted to work with Welsh Government to support music companies to export their services. We’re actively working towards building an infrastructure for talent in Wales and we want to show that there is fertile ground for the creative industries to flourish here."

For further information please contact Sian James on 029 2044 1344 or email

Notes to Editors

Wales’ Activities at SXSW

Sunday 15 March @ BME (British Music Embassy, Latitude 30, 512 San Jacinto Blvd, Austin) *

22.00 - Performance by Paper Aeroplanes

Tuesday 17 March @ BME *

19.00 – 20.00 – Wales at SXSW Reception (INVITE ONLY)

20.00 – Performance by The People the Poet

00.00 – Performance by Catfish and the Bottlemen

01.00 – Performance by Until the Ribbon Breaks

Wednesday 18 March @ BME *

11.00 – 13.00 – Meet the British Music Embassy Partners (Registration required in advance here:

Wednesday 18 March @ Blackheart, 86 Rainey Street, Austin
23.00 – Performance by Catfish and the Bottlemen

Thursday 19 March @ BME *

14.10 – Performance by Golden Fable

15.50 – Performance by Paper Aeroplanes

Thursday 19 March @ ACL Live at the Moody Theater, 310 W 2nd St

21.00 – Performance by Catfish and The Bottlemen

Thursday 19 March @ Bar 96, 96 Rainey St, Austin

21.30 – Performance by Until The Ribbon Breaks

Friday 20 March @ Soho Lounge. 217 E 6th St.

23.00 – Performance by Golden Fable

Friday 20 March @ Cedar Street Courtyard, 208 W 4th St, Austin

23.00 – Performance by Until The Ribbon Breaks

Saturday 21 March @ BME *

14.10 – Performance by The People the Poet


* Open to all with priority given to badge holders & wristbands

About Catfish and The Bottlemen:

Indie rock outfit Catfish and the Bottlemen formed in Llandudno, Wales, with members moving to the seaside town from as far away as Sheffield and Newcastle to complete the lineup. The band started out in 2010 when Aussie-born vocalist Van McCann started playing with guitarist Bill Bibby — the elder brother of McCann's best friend — and bassist Benji Blakeway.

Their initial set consisted of Beatles covers played to unimpressed local audiences, and soon after they added Bob Hall on drums. Not content with playing covers, the four-piece holed up in a soundproofed room in McCann's family B&B, where they sowed the seeds of their gritty garage rock sound. They began to attract fans through their guerilla D.I.Y. gigs in car parks prior to shows, and in 2011 they played a rain-soaked evening in Manchester prior to a sold-out Kasabian performance while friends handed out free copies of their demo.

Their D.I.Y. ethic led them to play over 250 official and unofficial events in 2012 and the first half of 2013 before they eventually signed to Mumford & Sons' Ben Lovett's Communion Records. They released three singles with that label before moving to Universal in 2014. Their full-length debut album The Balcony, which included the Jim Abbiss-produced single "Kathleen," saw release in the U.K. in September 2014. It debuted at 10 on the U.K. charts.

About Paper Aeroplanes:

Sarah and Richard of Paper Aeroplanes grew up thirty miles from each other along the coast of West Wales, in houses you could see the sea from. They spent their formative years walking on cold beaches and misty mountains and finding records in charity shops - a two hour drive, away from the nearest music scene.

Last year Paper Aeroplanes took their stunning concoction of Dream-Pop to over one hundred venues, selling out London's iconic Union Chapel as well as many other venues across the UK and Germany. Their 2013 album Little Letters, an album of evocative, honest and personal songs, reached number 26 in the UK independent chart to a barrage of acclaim from critics and fans alike.

Sarah Howells' voice has been compared to everyone from Eddi Reader to Dolores O'Riordan and Patty Griffin but always distinct and instantly recognisable.

In April 2015 Paper Aeroplanes will embark on a thirty date tour of Europe to promote their forthcoming album J O Y. Produced by Mason Neely, the album is more electronic than their previous releases with emotionally charged lyrics about learning to be happy. First single from the album Guessing Game has been described as "an enchanting arrangement, as the riff sparkles over the padding beat. Vocally, it stirs up an emotional charge, adding an unexpected power to the stunning melody."

About Golden Fable:

Golden Fable are Rebecca Palin, Tim McIver and Jack McCarthy, and together they create music described by The Line Of Best Fit as "nothing short of inspirational".

Hailing from the foothills of mountainous north Wales, Golden Fable compose their music within its abundant, richly varied landscape. Pairing these organic influences with modern instrumentation, debut album ‘Star Map’, released in 2012, was constructed from electronic beats, synths and processed effects alongside guitars, pianos and strings, resulting in "an incredibly gorgeous dream pop collection" (In Your Speakers).

Twelve months of writing and evolving followed, and the band resurfaced from their creative retreat with second album, ‘Ancient Blue’. Recorded with David Wrench (Bat For Lashes, Caribou) and Jimmy Robertson (Anna Calvi) in Snowdonia, ‘Ancient Blue’ is impassioned, intense and bolder than its predecessor. It is both strident and intimate, reflecting the intrinsic connection between human forces and natural forces.

About The People the Poet:

Their 2013 debut album - 'The Narrator', took emotive stories submitted by their fans, about a range of subjects from fatherhood and body image to fighting cancer, and brought a great poetry – both lyrical and musical – to these very personal vignettes. The songs are stirring, echoing Springsteen and Counting Crows. They are also very much a product of their home in the South Wales valleys, characterised by a defiant, melodic and anthemic rock surge that follows a different path through their communities to the likes of Kids in Glass Houses and The Blackout, but has equal resonance and an equal potential to lift massive audiences globally.

About Until the Ribbon Breaks:

Having wrapped up three sell out North American tours supporting Lorde, Phantogram and Delorean UTRB, the three piece band fronted by Cardiff native, Pete Lawrie Winfield recall how as youngsters you would "give a girl or a friend a mixtape to let them know what music you loved. It didn't matter if one song was De La Soul and the next was R.E.M. It was about the feeling the entire collection conveyed.a

Drawing both their approach and name from their art form, Until The Ribbon Breaks (UTRB) are a uniquely skilled, singing, songwriting, producing collective. Decidedly honest, their music embraces an old-school passion for intricate, clever writing and the slicing together of sounds, samples and lyrics; a skill demonstrated in debut track ‘Pressure’ and the accompanied self-made video which they released on YouTube last year.

The powerful debut album to follow will treat listeners’ ears to something compelling and unique. Mesmeric, dark apocalyptic pop, meets infectious "Avant RnB" in a way that is both haunting and beautiful in its raw confrontation of human emotion.

This year, as well as working on their own upcoming album, UTRB have caused frenzy amongst the blogosphere with remixes or "reimaginations" for The Weeknd’s ‘Wicked Games,’ Sam Smith’s ‘Nirvana,’ Lorde’s ‘Royals,’ Phantogram’s ‘Fall in Love,’ London Grammar’s ‘Sights’ and a feature on EL-P and Killer Mike’s new album ‘Run The Jewels.’

Moreover this year their work has gripped the attention of the likes of NPR, the BBC and rave reviews from Pitchfork, Spin, Pigeons and Planes, Jay Z’s Life + Times, Fader and Line of Best Fit, and more.

UTRB’s debut album A Lesson Unlearnt’ was released in North America Jan 20th this year after which they joined London Grammar on their 11-date North American tour.

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